Steve Wilhite, the creator of the GIF, chiming in on the pronunciation of the word. (As everyone knows, choosy memes choose “jif.”) Wilhite, a former CompuServe employee, created the format in 1987 and is to receive an award for his creation tonight. (via shortformblog)
Here’s a gif with a hard “g” to commemorate such an important announcement:
Seriously, I’m just going to alternate between pronunciations to piss people off if this is an actual worthwhile debate. Who gives a fuck how you spell the acronym used for a damn file type?